KATHMANDU, Dec 30: The state-of-the art cinema halls are turning into the most appealing destination for moviegoers in recent years.
The main reason for the attraction is the location of the multiplexes: in the shopping malls.
The multiplex business that began with Jai Nepal a decade ago has leaped forward to a new height with QFX Cinemas, Big Movies, and more recent FCube Cinemas.
The improvement in technology has revolutionized the movie-viewing experience. Around 30 to 40 million rupees are invested per theater in a multiplex in QFX.
“We have introduced European sound technology and the 2K projector which has given a whole new experience to the audiences that they couldn´t experience in the single screens,” said Basanta Manandhar, distributor manager QFX.
QFX cinemas that includes three multiplexes -- Jai Nepal, Kumari and QFX Central at Civil Mall sees 90 to 100 percent occupancy on weekends and around 50 to 60 percent occupancy on weekdays. There are 930 seats at QFX Central, 475 at Jai Nepal and 543 seats at Kumari.
The QFX team is also planning to expand to Lalitpur Bishal Bazar in Lalitpur. It also plans to reach outside the valley in future in urban areas of Pokhara and Birtatnagar.
“The package of state-of-the-art cinema halls, shopping malls and food court is adding great value to the family audiences. The comfort level and security that multiplexes provide is way better than a single screen” said Manandhar.
“The major audiences of the multiplexes are school and college going youngsters. However, on the onset of festive seasons and holidays, family audiences and the working class also throng the multiplexes,” said Rakesh Shrestha, operation manager of Big Movies.
Big Movies have invested over Rs 100 million on its 875-seat multiplex at the City Center, Kamal Pokhari. According to Shrestha, due to the availability of different facilities like gaming zones, shopping outlets, café and cinema hall all in one place, the multiplex business has blossomed in the capital.
As the market grows, it has also reduced the ticket price recently by up to 10 percent in order to make the prices suitable for all classes.
Big Movies also plan to add its customer service by improving online ticketing facilities.
Source:myrepublica.com, 30th Dec 2013
You may also like:
Brand New Bikes to be launched in the Nepalese market in 2014
The main reason for the attraction is the location of the multiplexes: in the shopping malls.
The multiplex business that began with Jai Nepal a decade ago has leaped forward to a new height with QFX Cinemas, Big Movies, and more recent FCube Cinemas.
The improvement in technology has revolutionized the movie-viewing experience. Around 30 to 40 million rupees are invested per theater in a multiplex in QFX.
“We have introduced European sound technology and the 2K projector which has given a whole new experience to the audiences that they couldn´t experience in the single screens,” said Basanta Manandhar, distributor manager QFX.
QFX cinemas that includes three multiplexes -- Jai Nepal, Kumari and QFX Central at Civil Mall sees 90 to 100 percent occupancy on weekends and around 50 to 60 percent occupancy on weekdays. There are 930 seats at QFX Central, 475 at Jai Nepal and 543 seats at Kumari.
The QFX team is also planning to expand to Lalitpur Bishal Bazar in Lalitpur. It also plans to reach outside the valley in future in urban areas of Pokhara and Birtatnagar.
“The package of state-of-the-art cinema halls, shopping malls and food court is adding great value to the family audiences. The comfort level and security that multiplexes provide is way better than a single screen” said Manandhar.
“The major audiences of the multiplexes are school and college going youngsters. However, on the onset of festive seasons and holidays, family audiences and the working class also throng the multiplexes,” said Rakesh Shrestha, operation manager of Big Movies.
Big Movies have invested over Rs 100 million on its 875-seat multiplex at the City Center, Kamal Pokhari. According to Shrestha, due to the availability of different facilities like gaming zones, shopping outlets, café and cinema hall all in one place, the multiplex business has blossomed in the capital.
As the market grows, it has also reduced the ticket price recently by up to 10 percent in order to make the prices suitable for all classes.
Big Movies also plan to add its customer service by improving online ticketing facilities.
Source:myrepublica.com, 30th Dec 2013
You may also like:
Brand New Bikes to be launched in the Nepalese market in 2014
0 comments:
Post a Comment